Privacy Policy

Privacy Notice

The protection of your personal data is of particular importance to us. We therefore process your data exclusively in accordance with legal requirements (GDPR, TKG 2003). In this privacy notice, we inform you about the most important aspects of data processing in connection with our website.


General Information

By using this website, you consent to the use of personal and non-personal data as set forth in this privacy policy, in the manner described below and for the purposes specified below.

You may revoke your consent at any time (including in part) by sending an email to info@central-zillertal.at. This may affect the functionality of the content offered on this website, particularly because certain data applications are necessary to provide the services you have requested. Furthermore, you have the right to access your personal data, to data portability, to have your personal data corrected or deleted, and to restrict or object to the processing of your personal data. You can exercise these rights by sending an email to info@central-zillertal.at.

You also have the right to file a complaint with the data protection authority
in Austria: https://www.dsb.gv.at
in Germany: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html
in Italy: https://www.garanteprivacy.it/
National Data Protection Authorities: https://www.dsb.gv.at

Personal data (e.g., name, email address, phone number) is processed and transmitted by Aparthotel Central GmbH only in a lawful manner (in particular to fulfill contractual obligations or based on your consent).


Contacting Us

If you contact Aparthotel Central GmbH via email and/or the contact form, the personal data you enter there - in particular your name and email address - will be stored for 3 years for the purpose of processing your inquiry and addressing any follow-up questions. This data processing is therefore necessary for the performance of a contract in accordance with Section 8(3)(4) of the Data Protection Act (DSG) and Article 6(1)(b) of the General Data Protection Regulation (GDPR).

If you leave comments or other contributions in the fields provided for that purpose, your IP address will be stored for a maximum of six months. The purpose of this storage is to be able to identify the responsible party in the event of any legal violations. It is therefore in the overriding interest of Aparthotel Central GmbH pursuant to Section 8(1)(4) of the Data Protection Act (DSG) and Article 6(1)(f) of the GDPR.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions—in particular retention periods - remain unaffected.


Website Operation

Aparthotel Central GmbH stores the following data each time the website www.central-zillertal.at (hereinafter referred to as the “Website”) is accessed: name of the accessed webpage, requested file, date/time, amount of data transferred, notification of successful retrieval, browser type/version, operating system, previously visited page, and IP address.

The temporary storage of your device’s IP address is necessary for providing the website’s content and is therefore required for the performance of the contract in accordance with § 8(3)(4) of the Data Protection Act (DSG) and Article 6(1)(b) of the General Data Protection Regulation (GDPR). Your IP address is deleted once you have finished using the website.

Aparthotel Central GmbH uses the aforementioned data solely for statistical purposes.


Cookies

Depending on your web browser’s settings, certain information is collected. This information is automatically sent by your browser to the website operator via a cookie when you visit this website. This information typically includes the IP address assigned to your computer, as well as the type of operating system and browser installed.

A cookie is a small text file stored on your computer’s hard drive by a web server. A distinction is made between “session cookies” and “persistent cookies.”

Session cookies: A session cookie is created each time you visit this website. It contains a randomly generated, unique identifier assigned to your computer. A session cookie automatically expires when you close your browser. Session cookies are used to support the website’s functionality and to learn more about your use of the website—that is, which pages you visit, which links you click, and how long you stay on each page.

Persistent cookies: Where permitted, persistent cookies are used. These cookies do not expire when you close your browser but remain on your hard drive until they expire after a certain period of time or are deleted by you. Each time you visit this website, the web server recognizes the persistent cookie stored on your computer’s hard drive. By assigning such a persistent, unique identifier to your computer, your preferred settings and usage patterns can be stored in a database. This also allows us to determine how often you visit this website, how your usage habits change, and how effective the website’s advertising activities are. This information does not contain any personal data, but only the actions performed on your computer.

If you access the website via an email sent to you or if you created a “user ID” during one of your visits, the information provided by the website or by third-party cookies may be linked to information in the website provider’s records, from which conclusions about your identity may be drawn.

Consent to the Use of Cookies: Your prior consent is not required for session cookies, as they are necessary for the website to function and expire as soon as you leave the website. The use of persistent cookies, which store your preferred settings and usage patterns but are not strictly necessary for the website’s functionality, requires your prior consent. By using the website, you consent to the use of persistent cookies, unless you prevent the installation of these cookies by changing your computer’s settings. This also applies to third-party cookies.

Web Beacons: The website may contain pixel images. These are referred to as “web beacons,” “single-pixel GIFs,” or “clear GIFs.” Third parties may use web beacons to learn more about the behavior of their website visitors and to measure the effectiveness of advertising campaigns. Web beacons may also be used in promotional emails to determine whether they are opened and to trigger user activity.

The information obtained through web beacons is linked to your personal data only if you have given your prior consent. By clicking on a link in promotional emails sent to you with your consent, you consent to the use of web beacons, unless you prevent the installation of these web beacons by changing your computer’s settings.

Cookies currently used on the website: Current status of our cookie usage, their purpose, their impact on privacy, and their duration:Other: Occasionally, other services are tested that may place cookies on your computer. In such cases, the corresponding usage will be listed here.

  • Session ID: The web server may create session cookies that are required for the use of certain interactive elements of the website (e.g., contact forms or login). The cookie contains a session ID that distinguishes your visit to our website from those of other visitors using the website at the same time. Session cookies are considered necessary for the use of the website and do not require your consent.
  • Analytics: The website uses Google Analytics. Google Analytics sets several first-party cookies to ensure that each subsequent visit to the website can be attributed to the same (unique) visitor. It also allows us to determine how you found the site.
  • Website Navigation: The content management tool creates several first-party cookies. These are session cookies that are deleted as soon as you close your browser. These cookies enable our website to function properly. This data is aggregated and cannot be attributed to any specific individual.

    Based on the data collected using these first-party cookies, reports are generated in aggregated form that provide insight into how visitors arrive at the website and use it. These reports help us gain insights into general visitor behavior. These insights are used to update and improve the website.
  • Third-party cookies: Third-party cookies are cookies set by partners. If these partners are permitted to embed a cookie on a page of the website, the website provider will inform you of their policies and clarify that the collection of information using such cookies requires the visitor’s consent. You can withhold this consent by changing your computer settings.

    Cookies from advertising partners are used, and external content from third parties is embedded in the website. These are cookies that belong to the third-party provider’s domain and can therefore only be displayed and managed by that third-party provider. These third-party providers include, among others, Facebook and Twitter, whose cookie policies you can view on their respective websites. In addition, the Google Maps tool and the Facebook “Like” plugin are used. The privacy policies of these providers apply. The website provider has no direct control over the content of the cookies created by these plugins.

How to Change Your Cookie Settings

Configuring your web browser is free and an effective way to manage cookies. You have the following options:How you manage cookies depends on your browser. For further instructions on how to use them:

  • Allow the use of all cookies embedded in the pages and content you visit.
    Note: First, these cookies can only be read by their issuer.
  • Second, this process is not permanent. You can disable these cookies at any time later (managing cookies depends on your web browser; see the relevant instructions).
  • Block the use of cookies on your device. In this case, navigation may be affected. Certain features require cookies (for example, your operating system may not be recognized, or the expected language may not be displayed). The website operator assumes no responsibility for any inconvenience resulting from potential service malfunctions if required cookies are not available.
  • Configure your browser so that you are asked for your consent before a new cookie is installed on your device.
  • Internet ExplorerTM
  • ChromeTM
  • SafariTM
  • FirefoxTM
  • OperaTM

Further Information

Server-Log-Dateien

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This information includes:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

This data is not combined with other data sources. The legal basis for data processing is Article 6(1)(b) of the GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.


SSL Encryption

This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as the requests you send to Aparthotel Central GmbH. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the lock icon in your browser’s address bar. When SSL encryption is enabled, the data you transmit to Aparthotel Central GmbH cannot be read by third parties.


Data Storage During Online Booking

Please note that for the purpose of online booking and subsequent contract fulfillment, the online booking system stores cookies and the IP address of the connection owner, as well as the data provided by the person making the booking during the online booking process.

In addition, all data required for the booking is stored by us for the purpose of contract fulfillment. The data you provide is necessary for the fulfillment of the contract or for the implementation of pre-contractual measures. Without this data, we cannot enter into a contract with you. Data is not transferred to third parties, with the exception of the relevant channel manager or hotel software, or the transfer of credit card data to the processing banks or payment service providers for the purpose of charging the online booking, as well as to our tax advisor to fulfill our tax obligations.

If the online booking is canceled, the data stored by us will be deleted. In the event of a successful online booking, all data arising from the contractual relationship will be stored until the expiration of the tax retention period (7 years).

Data processing is based on the legal provisions of Section 96(3) of the German Telecommunications Act (TKG) as well as Article 6(1)(a) (consent) and/or (b) (necessary for the performance of a contract) of the GDPR.


Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies that enable an analysis of your use of the website. The data generated by the cookie regarding your use of this website (including your IP address) is transmitted to a Google server in the U.S. and stored there for the duration of your visit to the website www.central-zillertal.at. An adequacy decision (http://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32016D1250&from=DE) by the European Commission is in place for the transfer of personal data to the U.S.

Google will use the transmitted data on behalf of Aparthotel Central GmbH to evaluate your use of the website, to compile reports on website activity for Aparthotel Central GmbH, and to provide other services related to website and internet usage. Google may also transfer this data to third parties where required by law or where such third parties process the data on Google’s behalf. Under no circumstances will Google associate your IP address with any other data held by Google.

However, if IP anonymization is enabled on this website, your IP address will be truncated by Google beforehand within the European Union or the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the U.S. and truncated there. IP anonymization is enabled on this website.

You can prevent the storage of cookies by Google Analytics by adjusting your browser settings accordingly. However, in this case, you may not be able to use all features of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

For more information on the terms of use and privacy policy regarding Google Analytics, please visit https://www.google.com/analytics/terms/de.html


Google AdWords Remarketing

service provided by Google that allows targeted advertising to be shown to previous visitors to the website.

Third-party vendors, including Google, display ads on websites across the Internet. To do this, cookies are stored on your device and used to display ads based on a user’s previous visits to this website. Users are identified through cookies set in the web browser. These text files allow user behavior while visiting the website to be analyzed and subsequently used for targeted product recommendations and interest-based advertising.

If you do not wish to receive interest-based advertising, you can use the Ads Preferences Manager to disable Google’s use of cookies for these purposes and customize ads on the Google Display Network by visiting Google at https://adssettings.google.com/?hl=de.


Google Maps

The Aparthotel Central GmbH website uses the Google Maps API provided by Google Inc., headquartered in the United States, to visually display geographic information. When using Google Maps features, Google collects, processes, and uses data. For more information about Google’s data processing, please refer to Google’s Privacy Policy: https://www.google.de/intl/de/policies/privacy/


Google Tag Manager

This website integrates Google Tag Manager from Google Inc. (“Google”), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Tag Manager uses cookies to attribute conversions to the various ads.

The data generated by the cookie regarding your use of this website (including your IP address) is transmitted to a Google server in the U.S. and stored there for the duration of your visit to www.central-zillertal.at. An adequacy decision (https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32016D1250&from=DE) by the European Commission is in place for the transfer of personal data to the U.S.


Facebook Custom Audiences

Aparthotel Central GmbH uses Facebook Custom Audiences on its website. Facebook Custom Audiences is an advertising service provided by Facebook Inc., 1601 S California Ave, Palo Alto, CA, 94304, USA, which enables targeted advertising to previous visitors of the website.

Facebook uses cookies to display ads based on a user’s previous visits to this website. Users are identified via cookies set in the web browser, where they are stored. These cookies enable the analysis of user behavior while visiting the website, which is then used for targeted product recommendations and interest-based advertising.

If you do not wish to receive interest-based advertising on Facebook, you can opt out here (in English only): https://www.facebook.com/settings/?tab=ads


Social Media Plug-In

Aparthotel Central GmbH uses so-called social media plug-ins (interfaces to social networks) on its website. When you visit the website, the system automatically establishes a connection with the respective social network due to the integration of the social media plug-ins and transmits data (IP address, website visit, etc.).

This data transmission occurs without the involvement of and outside the responsibility of Aparthotel Central GmbH. Aparthotel Central GmbH notes that you can prevent this data transfer by logging out of the respective social networks before visiting the website. Only when you are “logged in” can the social network associate specific data with your activity profile through automatic data transfer.

The automatically transferred data is used exclusively by the operators of the social networks and not by Aparthotel Central GmbH.

For further information on this topic—including details on the scope of data collection by the social networks—please refer directly to the website of the respective social network. There, you can also adjust your privacy settings.

The social networks integrated into the website are:

Facebook Plugins (Like Button) – Privacy Policy for Use

Our pages include plugins from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our page. An overview of the Facebook plugins can be found here: https://developers.facebook.com/documentation/plugins When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our page using your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how Facebook uses it. For more information, please see Facebook’s Privacy Policy at https://de-de.facebook.com/policy.php

If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.


Instagram - Privacy Policy for Use

Functions of the Instagram service are integrated into our pages. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it is used by Instagram.

For more information, please see Instagram’s Privacy Policy: https://instagram.com/about/legal/privacy/.


YouTube – Privacy Policy for Use

Our website uses plugins from YouTube, a service operated by Google. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection is established to YouTube’s servers. In the process, the YouTube server is informed which of our pages you have visited.

If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

For more information on how user data is handled, please see YouTube’s Privacy Policy at https://www.youtube.com/intl/ALL_at/howyoutubeworks/privacy/


Seekda

Our website uses Seekda to process your booking. The privacy policy for this service is displayed directly within the booking process (IBE).


Smart Host

Collection of personal data:
Enabling and processing the guest’s reservation; managing the guest’s stay; tailoring the stay to the guest’s preferences and interests; enabling us to offer services in the future that align with the guest’s interests; marketing related to the hotel’s services; and improving the hotel’s services.


Other Third-Party Tools

Our website uses features, widgets, or plugins from these third-party tools.

  • Tripadvisor (Bewertungswidget): TripAdvisor LLC, 400 1st Avenue, Needham, MA 02494, USA
  • Holidaycheck (Bewertungswidget): HolidayCheck AG, Bahnweg 8, CH-8598 Bottighofen
  • Webcams: feratel media technologies AG, Maria-Theresien-Straße 8, A-6020 Innsbruck

The IP address is transmitted to these third-party tools to ensure their proper functioning. We have no control over whether the third-party providers store the IP address for statistical purposes or similar reasons. You can find more information on this in the privacy policies of the respective services.


Newsletter

If you would like to subscribe to the free newsletter from Aparthotel Central GmbH, simply provide the email address to which the newsletter should be sent. This data processing is necessary for the performance of the contract in accordance with Section 8(3)(4) of the Data Protection Act (DSG) and Article 6(1)(b) of the General Data Protection Regulation (GDPR). Additional personal information, such as first and last name, interests, etc., is optional. This additional personal information is used solely to personalize the newsletter.

We use the double opt-in procedure for registration. After signing up, you will receive a confirmation and authorization email at the email address you provided, asking you to click the link contained therein. This ensures that only the authorized user of the specified email address can subscribe to our newsletter mailing list.

You can unsubscribe from the newsletter at any time. At the end of each newsletter, there is a link that allows you to unsubscribe. Alternatively, you can send an email to info@central-zillertal.at.

Your personal data will then be deleted from the newsletter distribution list.

Provided that we have received the relevant information as part of our contractual relationship with you, Aparthotel Central GmbH reserves the right, for its own advertising purposes, to permanently store your first and last name, your mailing address, your year of birth, and your occupation, industry, or business title in aggregated lists and to use this information to send you interesting offers and information about Aparthotel Central GmbH’s offers via regular mail. You may object to the processing of your data for this purpose at any time by sending a message to info@central-zillertal.at.


If you have any questions regarding data processing, you can reach us at the following contact information:

Aparthotel Central GmbH
Stefan Kofler
Hauptstraße 81 & 83
A-6263 Fügen im Zillertal, Austria

Phone +43 5288 62327

info@central-zillertal.at